Coca-Cola, the world's number one soft drink manufacturer, reported higher fourth quarter earnings for the first time in over five years) despite the ongoing global recession.
Coke's expansion in emerging markets is credited for the boost. Pepsi, Coke's main competitor, experienced a small up-tick in sales.
As an important contribution to the global obesity epidemic is accused of news, as consumption of soft drinks and their popularity around the world, worrying.
Coca Cola sales surprise on the worldwide increase in
In addition to new markets, Coca-Cola also achieved growth in the world developed a "added nice kicker" called a major shareholder in coke. But Coke is planning to increase soda prices in the United States this year.
Higher raw material prices - namely maize, juice, plastic and metal - cut margins in Coca-Cola; as high as $400 million in new costs. But the future is still bright for top soda manufacturers worldwide.
Not good news for global health.
Sugar-sweetened soft drinks were connected to a variety of health problems such as obesity and type 2 diabetes. Calories from beverages are often called "empty calories" because of its very low nutritional value.
According to the World Health Organization (WHO), 2008 1.5 billion adults between the ages of 20 and more than overweight were. By 2015 nearly 2.3 billion adults are overweight and 700 million are obese.
The WHO indicates that obesity is not a problem of the developed world. Obesity continues to climb rates in low-income countries. Perhaps these Nations "emerging markets" are loan for Coke's recent success.
Image credit: Racoles
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